Sometimes it really strikes me how far the G+ lingerie industry has come in the past few years. When I first got fitted into a 30GG from a 34DD in 2007, Cleo by Panache and Curvy Kate were not on the map yet. Bravissimo hadn’t started making their own brand bras, and even if they had I didn’t know they existed. The only options available to me then were Freya, Fantasie and Panache. So sometimes when I consider how far we’ve come, I’m just staggered by the massive number of options that are available to me now in a 30H. There are even department store brands (Debenhams) and brands I haven’t even heard of (Gorteks, anyone?) or know next to nothing about (Kris Line) that make bras in my size and are sold on accessible websites at low prices.
But at the same time, there’s something missing for me: the science. Even as the options increase, and as new companies add their offerings, I find the D+ and G+ lingerie scene isn’t really changing that much. It seems like everyone wants to make cute, frilly bras in fashion colors, but I don’t see much innovation in the actual structure of these bras. I have been really glad to see lots of companies starting to regularly add side support panels to their full cup bras, because those panels are necessary for a full-cup bra to give a fully uplifted shape. For instance, Panache’s Emily, Andorra, and Jasmine have side support panels; most of Fantasie’s full coverage bras now have them; Elomi uses them in most bras; and Bravissimo’s new full-cup Melrose and Linear Rose bras have side-support panels too. So I can finally update my bra seam structure graphic to reflect this:
But at the same time, there’s something missing for me: the science. Even as the options increase, and as new companies add their offerings, I find the D+ and G+ lingerie scene isn’t really changing that much. It seems like everyone wants to make cute, frilly bras in fashion colors, but I don’t see much innovation in the actual structure of these bras. I have been really glad to see lots of companies starting to regularly add side support panels to their full cup bras, because those panels are necessary for a full-cup bra to give a fully uplifted shape. For instance, Panache’s Emily, Andorra, and Jasmine have side support panels; most of Fantasie’s full coverage bras now have them; Elomi uses them in most bras; and Bravissimo’s new full-cup Melrose and Linear Rose bras have side-support panels too. So I can finally update my bra seam structure graphic to reflect this:
But on the other hand, I also haven’t seen any brand make true advances in the quality or design of their bands or underwire. Instead, everyone is just bringing out fashion color after fashion color, floral print after floral print, without making any real changes. It’s great to have those options, but I’m really hoping for more this year. So I present Bras I Hate’s rather unconventional holiday wish-list—it’s not things I only want for myself, as I have so many bras already, but things I’d like to challenge the lingerie industry to create!
1. A babydoll that isn’t sheer in the body and is long enough to cover the butt.
Even if I didn’t mind a sheer babydoll, there’s nothing right now that comes in my size! My closest bets would be the Parfait by Affinitas Honey, which goes up to a G cup but runs small, or something from Figleaves, again in a G. Cleo is going to be coming out with a babydoll version of the Marcie in black, and I expect that to come in my size—but even when that comes out, it will still be sheer and short and that’s not what I want from my nightwear. What I’m really looking for is a nightgown that is attached to a well-fitting bra with proper underwires. Here is my mock-up of what that might look like:
Curvy Kate Tease Me babydoll, featuring the lovely Lizzie |
Babydoll with Curvy Kate Elegance, featuring the beautiful Emma |
2. A bra with an included camisole in “ahh-bra” material, that zips up the front.
To explain this one, I am essentially looking for something like a very practical, everyday basque with no boning in crazy-stretchy material. I’m of the firm belief that the stretchier a bra band is, the better—cut it really small, but let it stretch a lot! I hate bands that are too big but simultaneously un-stretchy—those lead to back pain AND bulges.
The camisole material would ideally be somewhere between shapewear and the kind of material you get in a seamless camisole. I like the idea of having a super-super-longline cut because there are days when I really would love to be able to spread out the support over my whole torso, rather than just focusing on a small area of my back. Big boobs get heavy sometimes!
Finally, I’d like this comfy everyday contraption to be easy to do up oneself. So I’m going to suggest something that may cause gasps—a front closure. And because it would need to have the proper strength in this closure, I’m going to put my vote forward for a thin zipper that would go all the way up the front.
Here’s a mock-up!
My idea for a bra/camisole--featuring the Freya Deco |
3. My third wish-list item is simpler. I’d like to see more practical options—more beige, brown, black, and light pink bras that are simple, but still pretty. I’m not looking for a twenty-way convertible, and I’m not looking for anything plunging or molded or seamless—I just wish there were more well-fitting options in colors that blend in under clothing. The brands that make the best unpadded bras continue to focus HEAVILY on fashion colors and prints. I wish there were a better balance. And I think there is also a gap in the market when it comes to CUTE practical options. It seems like the majority of bras in beige-y colors are also a bit boulder-holder-looking, or very plain with no decoration at all. I’d like a few little bows and maybe a lace texture—that wouldn’t effect the practicality of a beige, light pink, brown, or black bra, but it would make it a better ego boost!
4. Bras with bands that have a higher stretch content and are positioned lower on the back, to eliminate bulges.
I've talked about this before. I wish bands were wider, made of thicker material, and more 'seamless' to prevent awkward bulges. I also feel quite strongly that bra bands should be positioned at a slightly different angle than is common to give the best support and comfort, and to eliminate those bulges. Most British brands have their bands angled like so:
Bra with band angled too high creates bulges even when it fits |
Whereas the ideal bra band should be positioned at a slightly lower angle:
Ideal lower angle for a bra band eliminates back bulges |
In my few experiences trying Ewa Michalak, I’ve noticed their bands do sit lower, as in the second image. The difference in comfort and appearance is really revolutionary.
5. Bras with cushioned underwire… seriously, G+ companies, get on this!!! Victoria’s Secret has been making bras with underwires encased entirely in a foam channel for YEARS. If a company that doesn’t even admit G cups EXIST can manage this technical innovation, I’d really expect the more enlightened companies to start working hard on it. Whoever introduces this first is bound to see a BIG bump in business because everyone will flock to them.
Well, there you have it--that's what I'm hoping to see from D+ and G+ lingerie companies in the coming year and beyond. Let me know in the comments if you have any other bright ideas for innovative bra design!
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